Read all confirmed presentation abstracts for the conference.
Please note that all abstracts are printed as submitted. Any errors, typographical or otherwise, are the authors’.
Cosmic Vision: The Fine Line of LookingJames Callow, Tamkang University, Taiwan
An installation by the German art-tech collective, RobotLab, features an industrial robotic arm reproducing on a vast canvas, a digital photograph taken by a NASA rover from the surface of Mars. The arm is programed to render a fine, unbroken line in black ink. Working continuously, the process takes several weeks to produce its photo-realistic monochrome image, translated from a viewing position dislocated from any embodied human eye. The transition, from captured digital data to aesthetic ‘landscape’ is an entirely technical one. Human intervention occurs in the algorithmic code rather than any conventional ‘artistic’ practice, with no direct bearing on the result. Cosmological image-making, such as False Color Images, have long been a matter of transitioning the technical into the aesthetic, rendering data into images that conform to human sensory comprehension and thereby, human aesthetic history. In line with the conference themes, this paper reflects on RobotLab’s image and the question of ‘landscape’ as a relationship between terrestrial space and visual embodiment and of western traditions of the observer, and speculates – after recent critique by the sinologist, Francois Jullien – on what the Chinese concept of ‘landscape’ painting might offer in relation to the separation of the human observer from the scene as humankind remotely gathers increasingly detailed images of the cosmos and its planetary surfaces.
Content Analysis of the Forum Theater Play Melanie on HIV/AIDS StigmaKathryna Marie Lopez, University of the Philippines Los Baños, Philippines
Aldo Gavril Lim, University of the Philippines Los Baños, Philippines
The study aimed to determine how the forum theater play Melanie portrayed HIV/AIDS stigma, specifically: 1) count occurrences of HIV/AIDS stigma based on three conceptual frameworks on stigmatization; 2) analyze how the theatrical codes identified by Kowzan (1975; as cited by Segre, 1980) are related to the portrayal of HIV/AIDS stigma; and 3) identify the HIV/AIDS themes that surfaced from the open forum.
The play was analyzed through quantitative content analysis. Guided by a codebook, it was studied by watching the recorded performance and reading the script. Reliability results were observed with values ranging from slight to moderate and one poor rating.
A total of 68 scenes were studied and only self-stigma, stereotyping, and producing, legitimizing, and perpetuating social inequality had scenes unanimously identified.
Out of the five theatrical codes, only spoken text and actor’s external aspect were constantly coded in all scenes featuring HIV/AIDS stigma.
Meanwhile, HIV/AIDS testing, HIV/AIDS treatment, and HIV/AIDS prevention and risk reduction were the three most frequently discussed themes during the open forum. Most of which were surfaced from the answers of the cast.
In conclusion, Melanie portrayed HIV/AIDS stigma predominantly through depictions of self-stigma wherein characters insist that they are HIV/AIDS-negative.
Future researchers are suggested to improve coding instructions and the indicators for each type of stigma. It is also suggested that other local plays on HIV/AIDS be studied and a comparative study be done to analyze how HIV/AIDS was tackled in the performance or through the types of stigma presented in this study.
‘Space as a Sign System’: Exploring Lexical Semantics in Relation to Cultural Geography – A Case Study of Ursula K. Le Guin’s ‘Buffalo Gals, Won’t You Come Out Tonight’Anupa Lewis, Manipal Institute of Communication, India
The research paper attempts to examine as to how the idea of ‘space’ when regarded as a literary construct, may be ideally mapped in a given text: first in terms of the literal and obvious elemental descriptions of ‘cartographic geography’ available to a casual reader-aka-somnambulist at a cursory glance; and second, in terms of its logical extension to the abstraction of ‘cultural geography’ that can only be revealed by one consciously mining a labyrinth of lexical structures. The resultant contention is, the dynamics of ‘space’ in a stipulated context can be studied as a comprehensive ‘sign system’, devoid of extrinsic support. Stemming from this line of enquiry, the proposition is to establish the theoretical connection between ‘Lexical Semantics’ and ‘Cultural Geography’ using Ursula K. Le Guin’s ethnographic fiction as a potential case study. While Cultural Geography correlates the natural environment with the human organization of space, its conceptual base branches into three discursive figments: ‘traditional’ cultural geography (where signs for intervention in the natural landscape are studied – e.g. buildings, dams, technology), ‘new’ cultural geography (where signs for non-material culture are studied – e.g. identity, power, ideology), and ‘more-than-representational’ geographies (where signs expand unto the enactment or performance of the more-than-human, more-than-textual aspects)(Lorimer, 2005). Similarly, Lexical Semantics as an approach to reading a text seeks to assign meanings to words, phrases, expressions or idioms by emphasizing the lush nexus of semantic relations in a predatory lexical environment.
Evolution of Narcissistic NarrationAnjuli Thawait, Jagran Lakecity University, India
The study is done to show how the fictional world is influenced by the character’s "Narcissism" and whether it keeps the inner narcissist in check or if it can turn an otherwise a good and positive character into a narcissist independent of the kind of civilization the character is a part of. For the study to proceed, a book comparison is made with the narcissistic characters in mind, "The Picture of Dorian Gray" by Oscar Wilde, published in 1890, and the second is "White Oleander" by Janet Fitch, published in 1999. These two novels are about a century apart; they portray not only the personality disorder in the characters but also a deep-rooted, malignant form of human demeanor which not only lacks empathy but takes pride in derogating the ones closest to them, the mentality of pretense, the billboard show is all these characters are cheering for, the question arises about their genre aspect as to why they were not given a psychological angle or was it after the discovery of the personality trait with the development of abnormal psychology that their dialogue patterns were conclusive. The subconscious deconstruction of these characters in this research digs deep within to exhibit the masks that they are wearing, and what they are when each of it falls off steadily. A brief study is carried out in this direction to contribute to the narration technique of "Narcissism of Characters", which also aligns with the parameters of "Psychological Fiction".
Nationalism and Music Education: A Comparative Study on Music Teachers’ Perspectives in China, Hong Kong, and TaiwanWai-Chung Ho, Hong Kong Baptist University, Hong Kong
This study focused on data from survey questionnaires (204 from China, 313 from Hong Kong, and 121 from Taiwan) collected from pre-service and in-service music teachers between Winter 2017 and Spring 2019. This paper will examine the dynamics of relationships between the state, nationalism, and teacher education in the context of nationalism in school music education. Two major questions were explored in this study in response to the changing societies of China, Hong Kong, and Taiwan: (1) how do teachers respond to musical learning related to nationalistic education; and (2) how do they react to the singing of patriotic songs in school education? The findings showed that teachers from China and Hong Kong agreed that the top type of music that inspired a sense of national consciousness among students was traditional Chinese music, while most Taiwanese teachers opted for Taiwanese local music. Teachers from China maintained the highest responding rate to their interest in teaching patriotic songs in school music education. However data from the one-way ANOVA showed that there was no significant difference (p > 0.05) in rating teachers’ interest in teaching patriotic music between the teaching years of five categories (i.e., 1–3 years, 4–6 years, 7–10 years, 11–15 years, and 15 or above years) in China, in Hong Kong, and in Taiwan. In the development of nationalism and music education, the findings of this study showed the extent of the teachers’ support of values-based preferences for music types taught in music lessons, and their attitude towards nationalistic education.
No Hands, No Feet: Power in the Art Vision of Bahman MohassesParnaz Goodarzparvari, Universitat Politècnica de València, Spain
Francisco Carlos Bueno Camejo, University of Valencia, Spain
Miguel Molina Alarcon, Universitat Politècnica de València, Spain
As one of the most famous contemporary Persian sculptors, two subjects are important in the work of Bahman Mohasses: the physical aspect and the treatment of the object based on the growth, decay, and dissolution of the body, as well as the power of isolation or loneliness. In the works of Mohassess, the issue of authority in terms of power and preservation, overcoming others and domination of peripheral conditions is posed. This dominance ultimately leads to isolation and staying alone. People are great, with huge muscles and physics are complex but at the same time they are empty from the inside. In appearance, we have a terrible authority, and this apparent character, seen in humans, birds and fish, lacks real power. They can only impose themselves and the audience. This unscrupulous power is both frightening for the audience and for the person, like a gun. Investigation of the evolution of his life shows that the main reason for the attitude to the phenomenon of power is to face this concept from a young age. He takes the lead in defying the power of government and the power of public opinion. But it has not benefited from it, so it is walking with disappointment towards its opposite. There is no achievement there, and so they are both worried. Therefore, his works have a colorful sociological attitude. This power is manifested in various forms in the work of the Mohasses: in the context of gender, conflict and opposition, confrontation, isolation and re-integration.
Possibilian Landscapes: An Exploration on Afterlife DimensionsMariah Concepcion, De La Salle - College of Saint Benilde, Philippines
The normality of death has dissolved in the context of society through the passage of time. Death has been celebrated before in the past as a part of life. In the contemporary era, death is being revisited with a heightened social awareness wherein it is explored in different facets of interdisciplinary studies, ranging from technological to cultural studies. Because of this phenomenon eventually people will begin to ask: What comes after death? The afterlife is a realm of uncertainty and of possibilities. Different academic fields such as neurology, psychology, psychiatry, philosophy and the like extensively deconstruct, and in their own ways, define the realm of the afterlife. Its ambiguous yet mysterious nature provides us with the opportunity to further explore intangible and unmappable landscapes that are beyond human comprehension. Possibilian Landscapes imagines the idea of the afterlife through David Eagleman’s book on his philosophy on Possibilianism, Sum: Forty Tales from the Afterlives. It explores the possibilities of afterlife dimensions as a means of creating new spatial translations in architecture, which would eventually lead to the expounding of the discourse of the relationship between architecture and reality. In this book, she selected stories that possess strong cues in spatial visualization, with each story having different spatial notions that the author would like to probe, provoke and explore. The author questions reality through architecture using the afterlife as a platform, adapting and exploiting the energy of the contemporary wave of the afterlife as it sweeps today’s society.
Investigating the Digital Sublime through Photographers’ Views of Reality: A Case Study of Jessica Labatte’s Spotting ProjectYi-hui Huang, East Stroudsburg University of Pennsylvania, United States
The digital sublime refers to digital-composite photographs that present “the existence of something unpresentable” (Lyotard, cited in Linn, 1996, p. 97) and that render a matchless look – a sophisticated fabrication, a perfect and clean composition, a maximum color saturation, a multiple-point perspective, and stunning or new-fangled content (Foster et al., 2004; Lipkin, 2005; Marien, 2002; Ohlin, 2002). Dissatisfied with the representation of the outer world that can be easily accomplished by pressing a single shutter button, photographers who painstakingly synthesize images together to create the digital sublime seem to be compelled to create personal versions of the world, which may be closer to the beliefs through which they interpret and interact with the world. To gain a better understanding of these photographers’ digital sublime photographs, I propose that we investigate the artist’s views of reality by asking, “What is your definition of reality?” and “How do you visualize your reality in your digital composite?” This paper cites contemporary photographer Jessica Labatte’s project Spotting as an example. From the analysis of Labatte’s views of reality, the “unpresentable” substance that Labatte’s photographs try to present reflects human’s intangible perceptions and experiences, specifically the discrepancy between one’s perception of the primary and secondary quality of an object as outlined by British empiricist philosopher John Locke. This paper has a conclusion that Labatte’s sublime photographs provide viewers with realist knowledge. This study has implications for how digital sublime photographs can be studied and taught.
Nature in Ikebana (Japanese Flower Arrangement): Beyond SustainabilityShoso Shimbo, RMIT University, Australia
A Blended Learning Model for Public Senior High Schools in the Division of LagunaMa. Cecilia G. Adefuin, Department of Education-Laguna, Philippines
Neil P. Balba, Lyceum of the Philippines-Laguna, Philippines
This study aimed to design a blended learning model for public senior high schools in the division of Laguna. A descriptive-quantitative research design was considered in the study and utilized the neo-positivism for objectivity and neutrality of the research process. A survey using Mercado’s eLearning readiness assessment tool and eLearning System Readiness Assessment(ELSRA) based on Mckinsey’s 7S were used to collect data from respondents. Pearson r correlation test, percentage, mean, and frequency count were used for analysis. Results showed that the technical specification of eClassroom provided by DepEd Computerization Program satisfied the IT infrastructure standards for eLearning system. The proposed project team was identified with their roles and qualifications to manage the implementation of blended learning. The assessment of student’s eLearning readiness has a computed mean value of 52.17% for technology access, 56.37% for technology skills, and student's attitude towards eLearning was evaluated “Almost Ready”. The assessment of teacher’s eLearning readiness has a computed mean value of 83.86% for technology access, 87.74% for technology skills, and teacher's attitude towards eLearning was evaluated “Almost Ready” for abilities, motivation and time management; and “Completely Ready” for teaching styles and strategies. The schools revealed that 93.33% were ready for administrative support and 83.66% for resource support to eLearning system. The division management officials agreed (68.34%) to the identified 7S that support eLearning implementation. The designed Adefuin&Balba Blended Learning Model is composed of Technology, People, and Process phases supported by K-12 SHS curriculum with continuous improvement process through Monitoring and Evaluation. It is recommended to implement blended learning using the designed model in public senior high schools in the division of Laguna.
Space and Politics of Sukarno’s Utopian Vision Exhibition in Gedung Pola, Jakarta, IndonesiaAmy Marku, Saint Petersburg State University of Culture and Arts, Russia
Kemas Ridwan Kurniawan, University of Indonesia, Indonesia
M. Nanda Widyarta, University of Indonesia, Indonesia
Gedung Pola not only functions as an exhibition room built specifically to exhibit Sukarno’s Utopian vision on architecture and city planning but also it has become a place to exhibit his political strategy on Nationalism and Modernism. The building serves as a representative political space for Sukarno’s ideal propaganda for Jakarta citizens in particular and all Indonesian citizens in general. This paper elaborates on how an exhibition not only was used as a representative visual medium but also how it has become a political strategy. Sukarno’s ideology could be understood by reciting his archives as evidence, which will be interpreted through a hermeneutical approach to view an architecture artefact as a historical phenomenon. In reciting these archives, leftover traces will be interpreted phenomenologically, as a way to address the existence of political space in Gedung Pola and also to reveal how an exhibition can be a strategy for political space.
Keroncong Music and Social Identity in Surakarta, IndonesiaSantosa Soewarlan, Indonesia Institute of the Arts, Indonesia
This article aims at exploring how keroncong (folk music) musicians construct identity in community contexts. Performing music is not free from contexts rather it authorizes their position and role in that society. Being on stage they want to confirm statuses and validate world-views in public. They intend to present ideals and thoughts in larger settings. With that process, they strengthen meanings and legitimize organic structure of the community. They interact and negotiate thoughts resulting in the formation of identity among the musicians. Leading to the construction of identity musicians formulate a social group guided by three social categories: individuality, originality, and adaptability. In the implementation of individuality musicians forge social cohesion as a social group. In that process this category is intensified by originality in which the second enhances the quality of the first. Finally, the musicians empower these categories by contextualizing their adaptability in performance settings. These processes synthesize elements of social categories that eventually lead to specific musicians’ identity.
Contested Citizenship in South Korea: Re-nationalisation, Populism and Democracy in the Case of Yemeni Refugee CrisisYong-Jun Park, University of Cambridge, United Kingdom
Over the past few decades, particularly after what Samuel Huntington named the ‘third wave’ of democratisation from the early 1970s, it is clear that world politics has changed dramatically. Among one of the several nation-states to ride the third wave of democracy, Korea is arguably one of the most successful cases of robust democratic transition. However, in contrast to their economic vitality and competitiveness, Korean society has been plagued with various illiberal norms, practices, and powers that repeatedly tend to compromise or distort citizens’ legitimate rights and political status to the service of oligarchic political interests. Can a particular kind of citizenship education counter the anti-democratic moves such as populism, nationalism, and authoritarianism with which many contemporary political accounts of the surge of political right tend to conflate?
At a historical moment when the prospects of democracy have been challenged by various counter-movements (i.e. re-nationalising trends or populist uprising), it may be valuable to examine the citizenship education as a part of democracy’s sources of strength. This study aims to investigate how citizenship is intertwined with democratic development and social change by posing timely questions about how Korean young people perceive, navigate and negotiate contesting narratives of citizenship as part of their experiences of living, belonging and participating as citizens. By investigating the stratified subcultural articulations of citizenship expressed by Korean youth, this research seeks to develop a more nuanced and integrated understanding of the ways in which citizenship is conceived and exercised by youth beyond its formal legal status.
Pedagogical Practices for the Appropriation and Activation of Transgenerational Knowledge in Art and DesignCláudia Lima, Universidade Lusófona do Porto, Portugal
Heitor Alvelos, Universidade do Porto, Portugal
Susana Barreto, Universidade do Porto, Portugal
Eliana Penedos-Santiago, Universidade do Porto, Portugal
Nuno Martins, IPCA/ID+, Portugal
Rui Santos, ID+/FBAUP, Portugal
Pedro Amado, Universidade do Porto, Portugal
The paper reports on a set of pedagogical practices aiming at bridging knowledge and experience between older generations of artists and current art students. The project began with a study of pedagogical practices of the School of Fine Arts of Porto (ESBAP), during the 1960s and 1970s, a remarkable period in ESBAP for its pedagogical approaches and faculty dynamics. This study was performed through interviews carried out to 31 artists who attended ESBAP in this period. Based on the best practices reported, three workshops were held in three art and design institutions. All workshop sessions were free with no basic requirements except for the commitment of the students; proximity between faculty and students was encouraged, dissipating notions of hierarchy in favor of a collaborative work; a studio-like environment was created to foster greater sharing of ideas. Students were gathered in groups of 10 to 16 elements of different profiles and backgrounds. Their projects were based on the prior interviews with artists and the study of their artworks. Results were positive: part of the students did not know these Portuguese artists, hence the workshops contributed to their education in local art history, as well as a first step towards an inscription of these artists into the curricular repertoire; students benefited from sharing experiences between peers with different backgrounds. The outcomes of the workshops are now the source of a series of ongoing public exhibitions, both amplifying the resonance of the content among cultural and academic contexts, and potentiating further inter-generational dynamics.
Without Dictionaries: Translating Indigenous Oral Literature From GreecePeter Constantine, University of Connecticut, United States
The field of Translation Studies tends to overlook the extensive indigenous linguistic diversity of Europe and the particular issues that translators of marginalized and endangered languages face. The European Centre for Modern Languages counts 225 indigenous local languages spoken in Europe, most of which are at risk of falling out of use. In Greece alone there are several critically endangered indigenous languages, among them Arvanitika, Pomakika, Vlach, Ndopye, Nashte, and Tsakonika. In my oral presentation I would like to focus on Arvanitika, a severely endangered language spoken in remote areas of central and southern Greece, and discuss some of the challenges of translating its oral literature. Arvanitika is moribund; it will be extinct within a generation or two, and Greece will lose an important part of its fragile linguistic ecosystem, leaving a monoculture of Greek. My uncle Georgios Soukoulis, one of the last fluent speakers in our village in the Corinthian mountains, invented a writing system based on Greek letters in order to capture our oral history for future generations and to record our legends and poetry. His aim was to create a first (and unfortunately last) extensive document of our local language so that its words and culture will be preserved, and over the past fifteen years I have made the only sustained sound recordings of our language. In my presentation I will outline the challenges of being both a translator and language conservationist working in an under-resourced dying language that has no official writing system, literature, or dictionaries.
Double Consciousness in British Asian WritingNajma Yusufi, University of Brighton, United Kingdom
My father’s work took us all over the world, then to a British boarding school. The result was a duality that ran through me; this was a sensibility that was very British but at the same time very Indian. This sensibility impacted the way I wrote my novel Begums of Peshawar (Hachette, 2018).
Focusing on the recent revival of critical interest in migration and belonging that, Sara Upstone has spoken of in her work. She comments “Rather than alienation, these novels are seen to offer self-assurance, dwelling rather than diaspora, and a new hybridity less about being “in-between” cultures and more about the fact that culture is now, in essence, "in-between" raises the question of whether such novels deserve their characterization as dynamic 21st-century departures.”
Monica Ali’s novel Brick Lane has characters that question their place in society. Kureshi too has dealt with the theme of belonging in his novel Buddha of Suburbia (1990) and so has Sahota in his book Year of the Runaways (2015). All three novelists come from a dual background. I address themes of double consciousness in their work.
I shed light on hybridity and belonging that the current Brexit climate has also bought about and how this impacts my second novel. Building on the work of other academics I suggest that British Asian authors have a double consciousness that informs their writing and enhances their storytelling throwing up questions of belonging.
Marriage Inequality: How Family Registry Systems Effect Marriage Equality Movements in Japan and TaiwanJonathan Gilleland, University of North Georgia, United States
LGBTQ rights have progressed quickly in the 21st century. Much of this progress, however, has been in the global West. In 2019, Taiwan became the first country in Asia to recognize same-sex marriage, leaving behind, Japan, which has not yet moved to recognize same-sex marriage. Through a comparative political analysis, using case study methodology this study explores why Taiwan progressed toward marriage equality and Japan has yet to do so. This study explores how family registry systems have affected LGBTQ rights and the progression of marriage equality in two liberal democratic states in East Asia. This paper draws from the literature on the history, use, and current status of the koseki and huji. It also applies gender and queer theory to international relations. The Japanese koseki shaped the current system of marriage and families in Japan. In Taiwan, the island was forced to use a similar system that the inhabitants subverted or disregarded in an effort to delegitimize the Japanese government. This study hypothesizes that these systems, known as koseki in Japan and huji in Taiwan, are patriarchal, heteronormative, and discriminatory and hindered the fight for LGBTQ rights and marriage equality. In Japan, the koseki continues to discriminate against women, children born out of wedlock, and the LGBTQ community. In Taiwan, the system continues to be subverted by residents. As an emerging beacon for LGBTQ human rights in Asia, Taiwan, as a norm entrepreneur in Asia, has set an example for many other countries in the region to follow.
Glycoscience Augmented Reality Application Demonstrated with Merge CubeGwo-Long Lin, I-Shou University, Taiwan
Popular science education of biomedical knowledge can be monotonous and beyond understanding, so it is necessary to involve fun elements and to harness the suitable demonstration tool to make it more approachable. Merge Cube, a cube-like object trending on the Internet, has an iconic design of pattern recognition which is suitable for augmented reality (AR) applications. This has built up Merge Cube’s popularity among schools and it has now been gradually included in popular science education for teenagers. Nowadays, application of augmented reality has been widely implemented in all sorts of fields besides popular science education, and it is often promoted via the Unity software due to the software’s easy-to-use and highly compatible feature. These sorts of application can be performed with the cameras in common mobile devices, making it convenient to be spread among the public. Also, when the virtual images are placed in a real-world environment, more interactions can be stimulated, resulting in dynamic changes throughout the process.
In the article, we will use Merge Cube as the platform and the Unity software as our tool to produce biomedical contents respectively and integrate them into large scale projects. By simply holding the Merge Cube in front of smartphones, users will be able to demonstrate all kinds of digital content to others. Our main demonstration content in the article will be focused on Glycoscience education and related 2D teasers, RPG games and 3D games etc., and we aim to bring users a brand-new experience in the augmented reality environment.
Theatre in Vietnam as Critique of the Environmental and Social CrisisAnh Cao, Hanoi University, Vietnam
Paola Spinozzi, University of Ferrara, Italy
Halfway through the 2010s, Vietnam started to face major environmental and social problems in the race for globalization. Vietnamese people have experienced a growing sense of anxiety and discomfort about the state of economy and started to realize that their priorities may include responding to wider environmental issues. Since 2003 a special satirical comedy named Gặp nhau cuối năm, literally meaning Year-End Gathering, also known as Táo Quân, has aired on the Vietnamese television. The show is a re-writing of the legend of the Kitchen Gods, three imaginary figures who supervise and give an account of every household to the Jade Emperor, the ruler of the world. Featuring their annual report to the Emperor, the show praises the improvements and criticizing the problems throughout the year through satirical narratives and parodic songs. Very popular among viewers for its hilariousness, the show also urges reflection on the social and environmental crisis and occasional indifference of the Gods. Its success calls for a reevaluation of theatre as a form of art that stimulates social awareness by intersecting entertainment and critique. This paper explores how the theatre can encourage people to develop critical thinking and take responsibility. It also assesses the use of satire and parody in Gặp nhau cuối năm, its effectiveness as a form of social critique entwining global and local concerns, the ways in which the TV can shape public opinion in Vietnam, and the people’s response to unsettling topics involving micro and macro levels of comprehension.
Embracing Difference – The Demonstration of Regional Cultural Aesthetics in Design Elements of Olympics PostersYun Lin, Fu Jen Catholic University, Taiwan
Jiawei Jiang, Fu Jen Catholic University, Taiwan
Kaihsu Sun, Fu Jen Catholic University, Taiwan
This research is aimed at analyzing the development and formation of Olympics posters from 1896 to 2019, and studying the regional cultural difference in poster design features between western and eastern continents. The study concentrated on the content of both summer and winter Olympics posters, and the importance of visual communication along with visual tension and design features. The KJ method and the content analysis will be used in this study for primary methodologies, with the focus group interview the examination of content analysis for the poster samples can help finding the design features in common. This study refines the essentiality of the poster design development, and reclaim the vital heritage of tradition and glory during the past century, to get prepared for the future of visualization era. Researcher expects this investigation offers the details of cultural difference in design features and image, and brings out the inspiration of conception.