Reaching Global Audiences Through Platform Partnerships

Conference: The European Conference on Education (ECE2021)
Title: Reaching Global Audiences Through Platform Partnerships
Stream: Higher Education
Presentation Type: Virtual Presentation
Authors:
Kristin Palmer, University of Virginia, United States

Abstract:

This presentation will walk through how the University of Virginia has partnered with third-party platforms to reach global audiences. Data on the massive open online course (MOOC0 portfolio of the University of Virginia and the related metrics on enrollments and completions will be reviewed. The content strategy of the University utilizing courses and specializations to build brand awareness, allow students the opportunity to try-before-you-buy, and the opportunity to conduct research on platform will be presented. The main platform provider highlighted during this talk will be Coursera.

Virtual Presentation

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