Title: Intellectual Property Protection Against the Resilience of Startups Millennial Business During the COVID-19 Pandemic
Stream: Design, Implementation & Assessment of Innovative Technologies in Education
Presentation Type: Virtual Presentation
Sri Mulyani, University 17 Agustus 1945 Semarang, Indonesia
Anggraeni Endah Kusumaningrum, 17 Agustus 1945 Semarang, Indonesia
This study aims to raise the economic resilience of the community, especially startups in overcoming the turmoil of the COVID-19 pandemic in the millennial generation through intellectual property protection. During the COVID-19 pandemic, various large companies and small and medium businesses experienced a decline in the business sector. The millennial generation as one of the actors in startups has also experienced a decline, so that it requires strengthening its resilience. The problem in this study is how to model the resilience of startup companies in overcoming the turmoil of the COVID-19 pandemic. What are the obstacles in implementing the resilience model for startups? The research method used in this research is normative juridical supported by primary data. The research location is in a start-up company (startup) in the old city of Semarang. The old city of Semarang as an open space in providing business opportunities between local and modern businesses. This research was analyzed qualitatively. This research is expected to provide benefits for the growth of the city's competitive ability. The results show that the intellectual property protection is still low in startup companies in the millennial generation, due to factors other than product quality. Product quality improvement can be done through the protection of intellectual works.
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