Title: Understanding the Malay Intellectual Identity: An Explorative Study of Malay Muslim Intellectuality and Social Semiotics
Stream: Difference/Identity/Ethnicity
Presentation Type: Live-Stream Presentation
Authors:
Noor Hasbi Yusoff, American University in the Emirates, United Arab Emirates
Abstract:
The social semiotic perspectives on the power of anthropogenic signification and interpretation in shaping individuals and societies present an opportunity to start an explorative study into the social dimensions of meaning through the diverse visual representations of intellectual identity online, specifically within the Cyber Islamic Environment (Chandler, 2002; Van Leeuwen, 2005; Bunt, 2009). It is forecasted by Statista that by 2023, there will be 29.4 million active Internet users in Malaysia, with Malay Muslims a dominant majority. This phenomenon may require a practice-based inquiry that may encourage a disruptive approach to the visual representation of a digital media design strategy. The research paper will contribute to the epistemology of social semiotics, intellectuality and cultural content among localized computer users. Expounding on available literature in the area of social semiotics and intellectuality as well as reflecting on a culturally specific case study in Malaysia, this paper proposes that the symbiotic relationship between Ibn Khaldun’s theory on human intellectuality and Charles Peirce’s triadic model of semiotics. The critical and systematic analysis of visual metaphors and religious symbolism may make intelligent predictions for future and developing global society influenced by responsive multimedia content to enrich the user experience. This leads to the following questions: In what ways are the taxonomies of signs important to the sustainable embodiment of cultural diversity in the Cyber Islamic Environment? To what extent does an understanding of Muslim intellectuality through social semiotics help to shape online society in Malaysia?
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