KOL Training on Live-Streaming Platform in Taiwan

Conference: The Asian Conference on Media, Communication & Film (MediAsia2021)
Title: KOL Training on Live-Streaming Platform in Taiwan
Stream: Social Media and Communication Technology
Presentation Type: Virtual Presentation
Peishi Weng, Taipei University of Marine Technology, Taiwan
Yi Jie Ou, Taipei University of Marine Technology, Taiwan


Recently, with the coming of multimedia and technology development, new-type industries come out. In addition, live-streaming industries are the crucial milestones in 21st century. We can combine videos, short clips and online community to develop new business model. Through online community and social software, people can share their daily lives online with their creativity to attract fans. This study is to train 3 students to operate the hardware equipment based on their personal profession. Then they need to cooperate with the online-streaming company. During this project, everyone needs to do online-streaming 1 hour once a week. Then, we will help students to accumulate fans and experiences. This project is to connect students and Multi-Channel Network companies to practice practical training through live-streaming, short videos, and etc. Also, with everyone’s public persona, the personal self-media channel will set. After the practical training, students can choose to cooperate with the live-streaming industries. Thus they can increase the working opportunities in the future.

Virtual Presentation

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