Changes and Prospects in Content Use in the Korean Popular Music Industry after COVID-19

Conference: The Asian Conference on Media, Communication & Film (MediAsia2021)
Title: Changes and Prospects in Content Use in the Korean Popular Music Industry after COVID-19
Stream: Social Media and Communication Technology
Presentation Type: Live-Stream Presentation
Si Lim Lee, Yonsei University, South Korea
Su Hyeon Lee, Yonsei University, South Korea


This study looks at changes in cultural content usage in the popular music industry, focusing on the experience of content consumption that has shifted to non-face-to-face since COVID-19 and understanding them from a long-term perspective. To this end, we looked at the theory and prior research on the structure of cultural content in the digital environment, the consumption decisions of cultural content users, and the satisfaction of use. In addition, we confirmed the spread of online content production after COVID-19, focusing on the case of music performances in the Korean pop music industry. The research conducted in-depth interviews with related content users to see how COVID-19 affected use and satisfaction. According to the study results, non-face-to-face content introduced after COVID-19 has attracted many people to the popular music industry beyond the limitations of time and space due to the nature of online. However, the limits of not feeling homogeneity and solidarity among the users, or fans, who could only think at the scene, are not overcome. However, the pop music industry is building various ways to improve satisfaction by producing and providing diverse online content to fill the irreplaceable parts online. In the long run, consumers will enjoy content consumption by choosing their own ways. Digital culture based on digital technology will continue to expand. Given the prediction that the post-corona era will arrive, it is clear that the pop culture industry needs to prepare for the post-corona generation by looking at ways to produce and high-quality content across industries.

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