Plant-based Meat: The Role of Grocery Stores and Consumers for Food Sustainability

Conference: The Asian Undergraduate Research Symposium (AURS2021)
Title: Plant-based Meat: The Role of Grocery Stores and Consumers for Food Sustainability
Stream: Sustainability: Ecology, Energy and the Environment
Presentation Type: Virtual Poster Presentation
Saya Takahashi, Keiwa College, Japan
Yuji Shuhama, Keiwa College, Japan


As interest in the Sustainable Development Goals (SDGs) increase worldwide, it has become necessary to take action to achieve the goals on an individual basis, not just by the governments and industries. The purpose of this study is to propose a business model for consumers to work on SDGs by approaching plant-based meat substitutes in supermarkets. The survey methods are to search for news articles, conduct questionnaire surveys about how well the substitutes are known to the public, and carry out on-site surveys at several grocery stores in a local city in Japan. Compared to the global market trend, the market of plant-based meat substitutes in Japan has just begun, and its consumer awareness is still low. Meat production contributes to environmental issues, and current meat consumption is considered to cause a global food crisis in the future. There are only a few types of plant-based meat products available in local stores, and the sales areas dealing with such products similarly to raw meat are limited. Based on the survey results, we will introduce a point system that is given by purchasing prepared foods using plant-based meat substitutes and can be used for shopping, and plan “No Meat Day” once a week, which encourages consumers to reduce meat for their meals. Then, we simulate our ideas and examine whether they have a ripple effect or not. In conclusion, it is desirable for supermarkets to deal with plant-based meat substitutes to promote and develop a sustainable diet.

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