Innovation in Student Communication: How to Leverage Digital Marketing Communication Tools to Better Communicate with Your Students

Conference: The European Conference on Education (ECE2022)
Title: Innovation in Student Communication: How to Leverage Digital Marketing Communication Tools to Better Communicate with Your Students
Stream: Teaching Experiences, Pedagogy, Practice & Praxis
Presentation Type: Oral Presentation
Authors:
Mark Adam, Thompson Rivers University, Canada

Abstract:

Even though email is still considered a valid business communication method, today’s post-secondary students consider it ‘old-school’ and rarely check their email, even when instructed to. Among all students, email use (12.1 percent) ranked behind social media (35.2 percent) and texting (50.2 percent). This presentation looks at the adaptation of digital marketing communication tools to engage with students using the technologies that our students are currently using. Email is considered a ‘necessary-evil’ by students as a communication method at post-secondary institutions, mainly because of its required use by their instructors. In their eyes it is ‘archaic’ and ‘something my grandfather used to use.’ It is, however, the primary, or at least a major method of communication at many higher-ed institutions. Professors have come to rely on this method and have been traditionally slow to change or adapt to the use of technologies such as WhatsApp, Instagram, SnapChat, Discord, or even YouTube and QR Codes in many cases. These are the technologies that students regularly use and rely on. This presentation will examine the use of now-common digital multi-channel marketing communication tools in reaching out to students in ways that they are comfortable with and use daily. Participants will leave with a ‘cheat-sheet’ in how to structure their messages within the framework of these communication tools.



Conference Comments & Feedback

Place a comment using your LinkedIn profile

Comments

Share on activity feed

Powered by WP LinkPress


Share this Presentation