Title: Goffman’s Dramaturgy and the Character Attachment Phenomenon: Identity Conceptions Through Fashion in the Virtual and Offline Realities
Stream: Design and New Media
Presentation Type: Oral Presentation
Authors:
Catarina Tarrega, Universidade Anhembi Morumbi, Brazil
Abstract:
The transition from Hypermodernity to the Post-Human era changed the processes of identification and singularization of the self. The use of technologies has become a manipulation tool, experimenting new ways of using more polished manipulation functions. There is a type of meta-communication that goes beyond symbols or meanings: virtual environments of the MMORPG genre - Massive Multiplayer Online Role-Playing Game - provide infinite possibilities for the self-design to their players. In these realities, the self-image production extrapolates the “real”, and the character is seen as an incarnation of the player because of the intense immersion which characterizes this genre. Therefore, just as subjectivity packs are formed in our carnal reality, they are also developed in the virtual worlds of MMORPGs. These sets of consumption goods are built with promises of belonging to the Post-Human world, as a second consciousness full of identity possibilities, now on the virtual environment. The study was developed through bibliographic research and its qualitative analysis, aiming to demonstrate the similarities of the real and the virtual realities through the ostentatious values given to consumption items in MMORPGs. The objective is to study the interaction between the observer and the observed, evaluating the player's expressiveness in these universes, through Erving Goffman's Dramaturgy conception theory, also judging whether or not this subject is competent in producing and conveying a proper self, through the use of self-design. As a result, the virtual characters and its players are important matters to analyze identification and aesthetic modifiction processes in the Post-Human era.
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