Delivering Foundations of Analytics to Undergraduate Management Students

Conference: The European Conference on Education (ECE2022)
Title: Delivering Foundations of Analytics to Undergraduate Management Students
Stream: Teaching Experiences, Pedagogy, Practice & Praxis
Presentation Type: Oral Presentation
Faye Zhu, Rowan University, United States


This paper discusses the design and delivery of the Foundations of Analytics course to undergraduate students majoring in Management. The course introduces the basics of business analytics from descriptive, predictive, and prescriptive perspectives and covers the Excel and Tableau applications. One of the instructor's biggest challenges is how to deliver those topics effectively to undergraduate management students. Most students taking this course have an aversion to statistics and relatively weak quantitative skills. They have traditionally relied primarily on one course in calculus and another in statistics to meet their graduation requirements.

The study shares the author's stories from several years of teaching the course in both face-to-face and synchronous online format. It presents the analytical results of student survey data gathered in the last two years at a comprehensive mid-size state university in the USA. It discusses the lesson learned about students' perceptions, attitudes, and learning expectations towards business analytics and how to utilize the survey results for pedagogical innovation and teaching improvement.

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