Title: Designing Meaningful Experiences With the Power of Bearers and Mediators of Intangible Cultural Heritage: A Safeguarding Approach With Digital Technology
Stream: Culture and Heritage
Presentation Type: Oral Presentation
Authors:
Javier Martinez, Universidad Industrial De Santander, Colombia
Maria Paula Florez, Universidad Industrial De Santander, Colombia
Steffy K Ballesteros, Universidad Industrial de Santander, Colombia
Abstract:
The intersection between the discipline of design, digital media and intangible cultural heritage (ICH) have created a dimension with new opportunities to support museum activity, negotiating benefits for each sector, exploring and proposing methods of dissemination and divulgation. This research provides an approach to interdisciplinary splicing through a case study that methodologically articulates with Participatory Design and Design Thinking, the design of significant experiences through the digitisation of intangible cultural heritage of cane and panela in Güepsa (Colombia) specifically, the value of mediators and bearers. This ICH was represented from silent (conceptual) videos and disseminated through an augmented reality application (digital product of CUNYAYA- Cane and Panela Interpretation Center). The experiences were evaluated with a qualitative analysis directed by the researchers towards mediators and bearers, through workshops and interviews. From these results, the authors present conclusions regarding the power of mediators and bearers in transmitting recognition, value and heritage admiration, and transcendentally influencing the emotions and empathy of external actors to this intangible cultural heritage.
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