Entrepreneurship Education from University Through Banking: A Real-Life Business Context

Conference: The Asian Conference on Education (ACE2022)
Title: Entrepreneurship Education from University Through Banking: A Real-Life Business Context
Stream: Education, Sustainability & Society: Social Justice, Development & Political Movements
Presentation Type: Oral Presentation
Authors:
Sharmin Taskin, Japan Advanced Institute of Science and Technology, Japan
Amna Javed, Japan Advanced Institute of Science and Technology, Japan
Youji Kohda, Japan Advanced Institute of Science and Technology, Japan

Abstract:

Women entrepreneurship changes the quality of life as well as develops the growth of economy because entrepreneurs generate earnings by getting engaged in new business. But women entrepreneurship suffers from a lack of knowledge, experience, networking, creativity, etc. Many government and non-government organizations are utilizing women entrepreneurship to penetrate the market and help women to become self-dependent. So, teaching entrepreneurship can be beneficial where education can make them confident to build a fundamental base as an entrepreneur. Entrepreneurship education became an important part of business education because variety and heterogeneity in entrepreneurship have the scope to be offered as a course in university. Some universities offer entrepreneurship courses for women entrepreneurs where they can have interactive learning. So, by considering openness, such type of flexible learning environment is preferred rather than a hierarchical structure. We conducted a case study of City Alo in Bangladesh, a segment of City bank, that offers entrepreneurship education by collaborating with a university besides small and medium enterprise (SME) services to women entrepreneurs. Usually, banking has frequent communication with entrepreneurs, so they know well about the entrepreneurship struggle. Semi-structured questionnaires were used to conduct interviews with City Alo officials and entrepreneurs. Before getting entrepreneurship education, entrepreneurs hesitated in entrepreneurship because they were not confident to understand business well to operate and predict their success. City Alo provided entrepreneurship education in real-life business context to enhance entrepreneurship knowledge, networking, innovativeness, etc., and succeeded in motivating the women entrepreneurs.



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