Presentation Type: Oral Presentation
Influence of Corporate Social Responsibility on Consumer Brand Engagement: A Study on Malaysian Youth
A growing area of corporate social responsibility (CSR) research is the CSR-consumer relationship. Today, organizations across all industries are facing increasing pressure to both sustain profitability and act in socially responsible manner. Consumers are becoming more demanding and appear concerned about patronizing brands engaged in CSR. Yet, not many researchers have looked into how consumers …
History in Fiction or Fiction in History: Enchi Fumiko’s Namamiko Monogatari as Historical Novel
While Hayden White asserts that historical discourses mirror literary writing, he also recognizes the value of narrativity in historical representations of reality. Many authors of historical discourses interpret and report their materials in narrative form, in the process of which the representation is governed by certain criteria of truth but also some degree of imagination. …
The Presentation of Rape in Laurie Halse Anderson’s Speak
With the raising number of reported rape cases, rape becomes one of the crucial social problems in worldwide. Mostly, women and girls are the main target of this violent crime. The violation on women’s body is an issue which has been discussed in many ways. Children’s literature is one of the powerful tools used for …
Cultivating Honesty: Salary and Corruption in the Yuan Through the Eyes of Officials and Scholars
The establishment of Chinese-style, centralized bureaucracy by Kublai beginning in 1260 was mirrored by the development of a payment structure for officials, a process which took almost two decades to complete. For the first time since the birth of the Mongol Empire in 1206, officials formally began receiving salaries from the government for their work. …
Value Orientation and Quality of Halal Certification in Cosmetics Business
At present, the accreditation of halal certification has been extending from food and beverage industry, to cover a wide variety of products and services, e.g. pharmaceuticals, cosmetics, perfumeries, and tourism. Thai entrepreneurs started to be more aware of halal certification, but not many of them have been applying for halal certificate. One of the obstacles …
Enhancing Vocabulary Learning by Using the Story-based Instruction
Vocabulary has been long believed to be one of the important elements in English learning. If students lack of vocabulary, their language skills will suffer. However, it was found that many students in English as a foreign language (EFL) classrooms had problems in mastering vocabularies. This study was designed to investigate the effectiveness of the …
Documentary Storytelling: Methods and Styles
This article explores the significance of storytelling and seeks to choose modes of filmmaking to transmit “reality” or to tell a “true” story. However, the storyteller’s intention, perspective, values, and aesthetic style are integral parts of the story. Therefore, documentary storytelling does not refer only, or even primarily, to films that are narrated. Methods and …
The Pain as Ikigai in the Filmography of Hirokazu Koreeda
Hirokazu Koreeda is a Japanese film director and screenwriter who became famous, in the last decade, both in Japan and in the West. His filmography has a special quality related to the Japanese concept of ikigai. It is not easy to translate ikigai. It seems to be a feeling related to the “reason to live”. …
Transition of Environmental Art: In Search of the Strategies for Sustainability
The range of work referred as Environmental Art encompasses a wide variety of post-war art making and has been given a number of labels such as Land Art, Earthworks, Eco-Art etc. While its definition is constantly changing, its development largely reflects the evolution of eco-thought. In the 1960s numerous artists conceived Environmental Art chiefly to oppose …
Foreign Policy and Identity Politics: Trump and Brexit through Putnam’s Too Level Games
In 2016, two major advanced democracies held consequential plebiscites that will impact the conduct of their respective future foreign policies. Putnam observed that foreign policy decisions are invariably affected by the pressures placed on the political executive’s international imperatives as a result of domestic agenda concerns. Since the communitarian challenge to liberal philosophy emerged from …