Title: Effects of Educational Background on Audience’s Point of View Regarding Cinematic Synthesis. An Application of Q Method in Film Studies
Stream: Cultural Studies
Presentation Type: Oral Presentation
Authors:
Andreas Anestis, American College of Thessaloniki, Greece
Abstract:
Our global culture is heavily a culture of visual communication through media, including cinema. Film-watching has been a global trend for the last 120 years, however only a few things are known regarding the audience’s perception and point of view of the audiovisual composition. The purpose of the present study was to investigate, for the first time, the audience’s points of view regarding the question “Which elements are the most significant in cinematic synthesis?” Forty undergraduate students (22.3±3.5 y.o.) from different field of studies (Fine Arts, Music, Film, Random) participated in the research. A series of style (visual and audio) and narration (eg. plot, characters) elements were used for setting up the experimental protocol, according to the principles of the Q method. The participants’ responses were analyzed for common trends and patterns. According to the results obtained, narrative elements were identified as most significant towards film construction by all the experiment groups. However, different points of view were found regarding the significance of different audio and visual style elements, with audio elements being generally the lowest ranked. Interestingly, the latter is in contrast to the observed audience’s perception of films after direct exposure to different audio stimuli. As we have shown, sound elements seem to have a significant impact on audience’s emotions, memory and general preference during film-watching.
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