Title: Gender Stereotypes as Portrayed in Sea Dayak Popular Song Lyrics
Stream: Critical and Cultural Studies, Gender and Communication
Presentation Type: Oral Presentation
Authors:
Esther Anak John Perry, Swinburne University of Technology Sarawak Campus, Malaysia
Abstract:
Gender and sexuality have been the interest in the field of popular music studies. Numerous scholars have found that popular music plays a pivotal role in conveying messages about gender and sexuality and the ways these messages shape the audience’s perceptions of themselves as gendered and sexualized beings. This quantitative research study was carried out to illustrate the images of women and men in Sea Dayak or the Iban popular song lyrics. In the past few years, despite being the largest indigenous tribe in Malaysia, the Iban music industry has gone through many phases and it needs to keep in pace with the tremendous changes in the music industry today. As with the majority of other ethnicities, modernity has led to challenges for the socio-cultural development and the lifestyle of the Iban as well as their construction of gender and sexuality. This study content analyzed song lyrics in the past one decade. Results show that stereotypes emphasized on (1) physical characteristics of men and women (2) woman as a possession of men (3) male chauvinism. The findings are important to reflect how gender and sexuality have been constructed in the Iban community. It is hoped that the findings of this study shed insights into the future role of popular music in changing the ways ideas about gender and sexuality are conveyed in popular music.
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