Title: Communicating the Gender Reassignment Surgical Service Among Transgenders in Thailand
Stream: Advertising, Marketing, & Public Relations
Presentation Type: Oral Presentation
Authors:
Puntarika Rawikul, National Institute of Development Administration, Thailand
Wichian Lattipongpun, National Institute of Development Administration, Thailand
Abstract:
The objective of this research is to examine the key communication factors that influence transgender persons to make the decision to undergo gender reassignment surgical services in Thailand. The investigation employed quantitative and qualitative research methods. 530 close-ended questionnaire and 20 in-depth interview data were collected.
The study found that there are several advantages of getting the surgery in Thailand: 1) Thailand has expert surgeons as well as modern medical equipment and instruments, 2) the costs for the surgery in Thailand are economical, and 3) Thailand is a convenient location to visit. Nevertheless, insufficient information, financial difficulty and health issues are major concerns that prolong the transgenders in making a decision to get the surgery. In addition, skills of surgeons, service fees, and service quality are also other concerns when considering to get the surgery. Significantly, testimony, accreditation, and educational background of the surgeons that are the crucial factors towards the transgenders’ decision should be highlighted in communication by gender reassignment surgical service providers.
Conference Comments & Feedback
Place a comment using your LinkedIn profile[wplinkpress_comments]
Share this Presentation
