Title: The Lion King, Japanese Content Business and Value Chains
Stream: Globalisation
Presentation Type: Oral Presentation
Authors:
Seiko Yasumoto, The University of Sydney, Australia
Abstract:
This paper examines, as a case study, The Disney media production The Lion King, with the supposition that initial production, and subsequent value chain profit derived from remaking and internationalisation of the The Lion King is derived in part from the manga Janguru Taitei (Jungle Emperor) without benefit to Japan. The Japanese government has progressively appreciated the value of media content from both a commercial and cultural context and the loss of economic value in unregulated segments of the regional and global media market. They have pro-actively introduced strategies to protect and promote the intrinsic cultural and economic value of Japanese content business. In 2003 they established an Intellectual Property Strategy Group to support and promote the Japanese media content business. There has been a continuum of policy development since then to protect and amplify the intrinsic financial value of Japanese media products. All the developments in media industry are fuelled not only by government regulations, the imagination of preeminent artists and writers, and the growing regionalization and internationalization of the industry but the ‘bottom line’ emerging from the value chain. The recognition of the need for sustaining profit growth to continue the viability of original and remade content in Japan is arguably paramount for the Japanese content business.
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