From Grid to Rhizome: Rethinking of the Post-digital Text Layout

Conference: The European Conference on Media, Communication & Film (EuroMedia2020)
Title: From Grid to Rhizome: Rethinking of the Post-digital Text Layout
Stream: Visual Communication
Presentation Type: Virtual Presentation
Andrea Gogova, Tomas Bata University in Zlin, Czech Republic


Typographers now are able to solve a problem to organize text on differing screen sizes and resolutions by responsive and adaptive layout. Although an algorithm-based fonts (parametric and generative) allows a degree of randomness and user input those still remain closed into a mainly static grid arrangement. From the perspective of the emergence of digital media, the change of writing and reading condition in this media and intellectual approach of Gilles Deleuze (diagram and fold), I propose to review the grid arrangement of a digital and postdigital text layout as a residuum of Modern and Neo-Modern design thinking. But the grid pattern applied in layout of current texts could be changed by an actual nature of design processes. Parametric and generative fonts are results of a new operational logic emerging in the interplay of digital data – interface – author – algorithm – process – user, and invite new creative possibilities of a ‘post-digital’ layout organisation based on the transition from grid to rhizome. Current layouts based on rhizome-inspired organization, are increasingly recognized as a models of transforming a finality of programmed and designed system into a processuality of an evolving, developing systems of re/programming: re/organisation of preliminary arrangements, which is caused by a ‘swerve’. (Brassett, 2017). It means it is possible to organize a new postdigital text around the opportunities afforded by new patterns of writing and reading in the digital space co-designed by both human authors and artificial intelligence and readers changing our understanding of designer/designing process in

Virtual Presentation