Self-presentations of Universities’ Internationalisation: A Comparative Study on Five Higher Education Institutions

Conference: The European Conference on Education (ECE2020)
Title: Self-presentations of Universities’ Internationalisation: A Comparative Study on Five Higher Education Institutions
Stream: Higher Education
Presentation Type: Live-Stream Presentation
Authors:
Zin Mie Sharr, University of Oslo, Norway
Jieyu Ruan, University of Oslo, Norway
Maryam Kaviani, University of Oslo, Norway

Abstract:

Internationalisation has transformed the higher education landscape around the world and it continues to be on the agenda of higher education institutions worldwide. In this paper, three points will be discussed to understand how the universities communicate their institutional images on their websites in a global context, and further to explore the incentives driving higher education internationalisation by analysing the key themes emerged from self-presentations of the sample universities’ English websites. The data are drawn from the webpages of five prestigious public universities from five countries: University of Yangon in Myanmar, Peking University in China, University of Cape Town in South Africa, University of Uppsala in Sweden and University of Oslo in Norway using purposive sampling method. The findings included four key themes: excellence, competence & prestige, locus of control, international collaboration and research that are surrounding the five universities’ self-presentations. The comparison between the universities indicated that Norway has contradicting idea between its national policy and the way it organized with regards to internationalization but the contradictory stems from national & supra national agenda. Myanmar, although with the ambition from the state to develop human capital and knowledge production, the way it organized and presented does not promote such aim. PKU’s internationalisation is highly keeping in line with its national agenda which is also the same case for UCT. The driving force for Internationalisation in Myanmar, China, South Africa is guided by National Development Agenda while Sweden and Norway, by Open Society ambitions.