Title: A Study for Entrepreneurial Education for the Middle-ages
Stream: Curriculum Design & Development
Presentation Type: Live-Stream Presentation
Yasuko Eno, Japan Advanced Institute of Science and Technology, Japan
Rihyei Kang, Japan Advanced Institute of Science and Technology, Japan
The purpose of this paper is to explore the significance of considering the characteristics of the entrepreneurial process in entrepreneurial education for middle ages. In an ageing society, starting self-employment from middle-age is expected more than ever. Recent entrepreneurial studies have shown that middle-aged entrepreneurs are more successful than young ones. Since the 1990s, entrepreneurial education has developed widely. However, many of them are targeted at college students, and there are not enough effective entrepreneurship education programs for middle-aged people. Previous research has also suggested that middle-aged workers are characterized by using their work experience and human networks, for example, as a process for acquiring entrepreneurial opportunities. Another study has shown that successful serial entrepreneurs create entrepreneurial opportunities by using the resources they have at the time, without conducting market research which is a key element of marketing. We conducted an interview survey on the entrepreneurship process for 10 entrepreneurs in their 40s and 50s who have experience as office workers. As a result, their work experience and human network were used to capture their entrepreneurial opportunities. These processes are an important feature of a successful middle-aged entrepreneur. We conclude that in addition to traditional management and entrepreneurship education, educational programs studying the characteristics of the process are effective in educating middle-aged entrepreneurs.