Title: The Role of “Governmental Media” in the Chinese Digital Government
Stream: Political Communication and Satire
Presentation Type: Live-Stream Presentation
Authors:
Wang Bing, University of Hokkaido, Japan
Abstract:
Entering the 21st century, the governments of each country are promoting the digital government by using digital technology with the aim of improving administrative efficiency and convenience for the people. Also, because of an ongoing global pandemic of COVID-19, the use of digital technology is one of the important means of anti-COVID-19 in each country. Therefore, research on digital government is an extremely important theme in the digital era. One of the most important of these efforts in promoting digital government is the use of digital media. In recent years, the Chinese government has been promoting the establishment of "Governmental Media" by using digital media such as social media, mobile phone application, and platform media. The development of “Governmental Media" has three stages: the establishment of "Governmental Weibo" since 2011, and the establishment of "Governmental WeChat" since 2013, and the establishment of "Governmental TikTok" since 2018. In the previous studies on "Governmental Media" have discussed their role in media theory and mass communication theory. However, there were few studies that considers the establishment of "Governmental Media" as a media strategy of the Chinese government. Therefore, this research considers the establishment of "Governmental Media" as a media strategy of the Chinese government in the digital era and clarifies the aim of its establishment. Also, this research aims to deepen the discussions on the role of "Governmental Media" expected from the Chinese government. This research will collect data from many yearbooks such as "China Digital Media Development Report".
Conference Comments & Feedback
Place a comment using your LinkedIn profileShare this Presentation
Comments
Powered by WP LinkPress