Public Service Announcements in Indonesia and Malaysia: A Semiotic Analysis

Conference: The Asian Conference on Education (ACE2021)
Title: Public Service Announcements in Indonesia and Malaysia: A Semiotic Analysis
Stream: Foreign Languages Education & Applied Linguistics (including ESL/TESL/TEFL)
Presentation Type: Live-Stream Presentation
Fahrur Rozi, Universitas Negeri Semarang, Indonesia
Lulu April Farida, Universitas Negeri Semarang, Indonesia
Intan Permata Hapsari, Universitas Negeri Semarang, Indonesia
Azidan Abdul Jabar, Universiti Putra Malaysia, Malaysia
Hadziq Najmuddin Purwanto, Universitas PGRI Semarang, Indonesia
Ashanti Dayani Ajengpitaloka, Universitas Negeri Semarang, Indonesia


The purpose of this study was to analyze how public service announcements: social media and newspapers were applied in Indonesia and Malaysia. The method of this study used a qualitative research approach. Social media and newspapers were analyzed as the objects of this study. The researchers used documentation and observation in collecting data and used Barthes’ theory to find out how the public service announcements were used. The result of this study shows that public service announcements are communicated in Indonesia and Malaysia have some similarities and differences. They can be seen from languages, contents, colors, models, media, designs, and places of public service announcements. This paper presents an analysis framework and rarely do any studies defy such attempts in a critical manner.

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