Title: No Better if Not Trustwrothy: The Unreliability in Farmers’s Agricutural Methods
Stream: Linguistics/Language & Psychology/Behavioral Science
Presentation Type: Virtual Presentation
Authors:
Krityanee Kittiphatphanit, University of Khon Kaen, Thailand
Abstract:
Adoption of agricultural technology results in a variety of positive outcomes for individuals and society, such as increased productivity, income maximization, cost reduction, and environmental and health advantages. For several years, the Thai government has spent a lot of money on a campaign trying to persuade farmers to adopt organic practices. However, farmer adoption remains low. Recent academic literature has presented evidence that social learning and monetary subsidies are the major factors determining farmers' technology adoption decisions. In this study, a lab in the field experiments with observational data on 600 Thai farmers in rural areas from 60 communities to indicate the simulated process of farmers’ adoption through the various types of motivations to guide the direction of Thai agriculture by using the estimate of a random-effects probit model. According to the findings, social learning, or role model motivations, can motivate farmers to adopt organic practices, notably if the role model has the same economic status as them. However, its efficacy tends to remain only in the short run and diminishes with time. Furthermore, both cost and income subsidies also influence farmer adoption and have similar short-term effects, although income subsidies are more sensitive to farmer decisions than cost subsidies in the long run.
Virtual Presentation
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