Adapting to Language Norms in the New Normal

Conference: The Paris Conference on Arts & Humanities (PCAH2022)
Title: Adapting to Language Norms in the New Normal
Stream: Language, Linguistics
Presentation Type: Live-Stream Presentation
Parin Somani, Independent Scholar, United Kingdom


Language is a vital component of communication that is key for interaction between individuals of all ages in society. Communication methods have been altered within global societies due to the coronavirus (covid-19) pandemic. Governing bodies implemented social distancing regulations and the mandatory use of personal protection equipment which altered physical face-to-face communication and language communication. This study aims to identify factors that have affected language during the covid-19 pandemic, with the objective of identifying the dominant methods of language communication that can facilitate inter-generational interaction in the new normal world with recommendations to overcome these challenges with resilience. A systematic literature review by means of a thorough literature search is conducted. Results have identified that the use of masks have altered verbal and non-verbal communication; the increased use of online interactive video conferencing for remote interaction; and digital technology for text messages and emails; transcreation in literature is also discussed. This study has deduced that the acceleration of technological use has altered language communication and methods through which messages are conveyed to each other. Non-verbal communication methods have overcompensated for the traditional spoken language. An increase in transcreation studies, and multiple mobile applications facilitate individuals in the English language. However, it is recommended that individuals cultivate an interest in more than one language to make it easier to receive messages, societies should have access to learning native languages, colloquial languages and novel ‘text’ languages that are continuously evolving, to facilitate inter-generational interaction deemed normal in the new normal world.

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