Title: Mental Stress in The Streaming World: Decision Fatigue in Leisure Time Among Young Adults in Dubai
Stream: Media Studies
Presentation Type: Live-Stream Presentation
Pedro Sellos, American University in Dubai, United Arab Emirates
Khadija El Rabti, American University in Dubai, United Arab Emirates
Mila Beyrouti, American University in Dubai, United Arab Emirates
Ibrahim Reem, American University in Dubai, United Arab Emirates
Marwah Al Khaja, American University in Dubai, United Arab Emirates
The phenomenon of decision fatigue has been long explored in workplace and other task-related domains of human life. However, the studies of mental stress and negative emotions related to decision-making in leisure time are relatively recent and can provide insight on the impact of the overabundance of digital content that we experience nowadays.
The current pandemic caused by Covid-19 has accelerated habits such as at-home consumption of content offered by streaming platforms and has occupied a significant part of people’s lives . With so much time in our hands, we couldn’t help but turn to streaming platforms like Netflix and Amazon Prime amongst many others. The researchers were able to observe that a pattern arose: an increase in mental stress in the decision-making process due to the increase of streaming content supply.
This study aims to investigate the relationship between streaming services content offering and the mental stress users experience during the decision-making process. To do so, the study presents an overview of the current state of the streaming landscape in the GCC region, including both global as well as local streaming services, followed by an analysis of data collected by administering a questionnaire among 350 young adults in Dubai during the months of October and November of 2021. Significant correlations between variables such as the number of subscriptions, content catalog size and the platforms' automated recommendations are expected to increase the probability of users experiencing negative emotion and mental stress during the decision-making process.
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