The Role of the Brief in Individual Versus Collaborative Design Ideation

Conference: The European Conference on Arts, Design & Education (ECADE2022)
Title: The Role of the Brief in Individual Versus Collaborative Design Ideation
Stream: Strategies for Promoting Creative Thinking
Presentation Type: Oral Presentation
Authors:
Hernan Casakin, Ariel University, Israel
Georgios Koronis , SUTD-MIT International Design Centre; University of Technology and Design, Singapore
Arlindo Silva, SUTD-MIT International Design Centre; University of Technolo, Singapore

Abstract:

Design is a wicked activity often demanding cognitive skills such as creative thinking. The way design briefs are framed, and the kind of information provided in them can affect the design outcomes’ creativity. However, the aid provided by the briefs when students work individually or collaboratively to generate creative solutions might differ, and has yet to be explored.
The study was aimed at means to enhance design students’ creativity when the representation of the briefs is manipulated. The main goals were to analyse the creative outcomes produced in different brief conditions by comparing: i) individual design sketches alone; ii) collaborative design sketches alone, and iii) individual versus collaborative design sketches. An experiment was carried out in a course activity in which design briefs were characterized by: Abstract information, detailed Contextual information, a Physical model example, and instructions to use Fishbone diagrams (a problem framing strategy). A similar design problem was given to the students, who were asked to sketch creative ideas on a daily-used product. 274 first-year undergrads belonging to the engineering and architecture track took part in the study. First, they dealt with the task individually, and then they worked as a team, producing 672 ideas in each situation. It was found that irrespectively of the information of the brief, the novelty and usefulness of the sketches produced collaboratively were significantly higher than those produced individually. When students dealt with the task individually, results showed significant differences in the aid provided by the different briefs.



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