Title: Influence of ‘Artefact’, ‘Activity’ and ‘Design Value’ based Need Statements on Solution Outcomes
Stream: Strategies for Promoting Creative Thinking
Presentation Type: Live-Stream Presentation
Authors:
Mamata N. Rao, National Institute of Design, India
Deepak John Mathew, Indian Institute of Technology Hyderabad, India
Abstract:
A design brief is usually set by the client with various considerations such as the requirements, target audience, technology aspects etc. A designer who receives this design brief brings one’s own interpretation of what needs to be designed - a product, service, process or as a combination. Need or Design task Statement a key component of a design brief could be articulated as textual statements in several ways for a brief. We see a potential to look into the formulation of a need or design task statement in a brief at various levels of abstraction and see its influence on the generation of design ideas or solution outcomes. We framed three types of need statements based on - ‘thing or artefact’, ‘activity’ and ‘design or desired value’ as part of design briefs that were given to participants who were asked to generate design ideas. Design briefs with varied need statements were given to students, in two formats - one group received the three statements in the sequence of artefact, activity and aspired value while the other received in the reverse order beginning with statement on aspired value first. The article would outline the findings of the research study to understand the role of varied Design task statements and their influence on an individual thought and visualization process. The work would be relevant and help designers to redefine the briefs for both academic and professional settings.
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