Title: Systematic Thinking
Stream: Strategies for Promoting Creative Thinking
Presentation Type: Oral Presentation
Authors:
Marina Peres, Dubai Institute of Design and Innovation, United Arab Emirates
Abstract:
Design Thinking methodology is a systematic approach and global strategy to create innovation and change. Based on the relationship for the search for the ideal product (as an innovative product), is the spot at the intersection of the desire (user), technological viability and economic viability, and involves five main phases on its process. This paper brings together different approaches, methods, tactics and tools on systematic thinking and co-creation activities. As a workshop format, participants working together to unpack thoughts and experiences into tangible and visual pieces of information. Using and extra value of engaging with real people to help them ground their design decisions. Divided in for main areas or approach, this methodology starts with "Empathy", a deep understanding of the needs, ambitions and motivations of the "actor". A systematic and empathic approach promotes a deep understanding of the problem and promote co-creation. Problem statement (or Mission Statement) are defined to narrow down the broader design challenge. Ideation and trough abstraction, several ideas on how the user problem can be solved. Prototyping (low fidelity or early prototype), enhance potential solutions to test it with real users on last phase. Multidisciplinarity teams is a value add for co-creation. The approach to participatory design, experimentation and co-creation promotes team collaboration and knowledge sharing but as well, stakeholders
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