Typography Education as a Tool to Potentiate Art Nouveau Museums

Conference: The European Conference on Arts, Design & Education (ECADE2022)
Title: Typography Education as a Tool to Potentiate Art Nouveau Museums
Stream: Academic Practices Outside the Classroom
Presentation Type: Live-Stream Presentation
Authors:
Olinda Martins, University of Aveiro, Portugal
Francisco Providência, University of Aveiro, Portugal

Abstract:

This article results from a masterclass given to technicians from the European Réseau Art Nouveau Network. Its main objectives were to raise awareness of the potential of Art Nouveau museum collections in contemporary typographic development and the implementation of museographic practices involving different audiences for this thematic.
Starting from a brief historical context, supported by the observation of several specimens (two-dimensional and three-dimensional) from the 1880s to the 1920s, it was intended to foster interest and critical discussion on the formal differences between the design of the letters (micro-typography) and its use in different contexts (macro-typography). By presenting some Art Nouveau typographic case studies (original fonts, revivalist types, or new creations inspired by Art Nouveau), the theme of design and creation of typographic fonts was approached, anticipating possibilities for future development in this area of activity. From this masterclass emerged a set of potential actions that not only promote the specific area of Typography (such as the creation of fonts from the graphic collection of these museums) but also integrate it as a museological practice, namely through actions of investigation of the local Art Nouveau typographic heritage and its use in the design of specific activities of museums and their respective educational services.



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