Corporate Social Responsibility and Community Development: The Case of Dead Sea Hotels

Conference: The Barcelona Conference on Arts, Media & Culture (BAMC2022)
Title: Corporate Social Responsibility and Community Development: The Case of Dead Sea Hotels
Stream: Other
Presentation Type: Oral Presentation
Authors:
Mohammad Al-Badarneh, Yarmouk University, Jordan
Ghaith Malkawi, Yarmouk University, Jordan
Omar Alananzeh, Yarmouk University, Jordan

Abstract:

This study aims to assess the extent to which the Dead Sea hotels practice corporate social responsibility and its effect on residents’ behavioural intention. For this purpose, a new model was developed consisting of in-dependent variables (socio-economic, cultural, and environmental aspects) and dependent variables (support for tourism and willingness to work in hotels). The Dead Sea was selected for the current study area due to the tourist attractiveness and the availability of many luxury hotels. A quantitative approach was used through 710 questionnaires distributed over four villages; all of them are valid for data analysis. The analysis was carried out using Amos software. The study findings showed that the social responsibility of hotels in terms of socio-economic practices had a positive impact on the support of tourism and willingness to work in hotels. Cultural practices also positively impacted the residents’ support for tourism and willingness to work in hotels. The environmental practices did not affect residents’ support for tourism, but there is a positive effect on the willingness to work in hotels. Based on the results, theoretical and managerial implications were suggested.

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