Mediatization and Gender Narratives in Chinese Folk Paper-cutting Art

Conference: The Asian Conference on Media, Communication & Film (MediAsia2022)
Title: Mediatization and Gender Narratives in Chinese Folk Paper-cutting Art
Stream: Critical and Cultural Studies, Gender and Communication
Presentation Type: Live-Stream Presentation
Wenxia Jia, Fujian Jiangxia University, China & University of Wales Trinity Saint David, United Kingdom


This study employs the notion of "mediatization" as a theoretical framework to examine one of the folk art: paper-cutting, a national intangible cultural treasure in Zhe Rong County, Fujian Province, China, to examine the mediatization and alteration of folk art through the lens of “gender narratives”. This research will explore how the complexity and specificity of folk art's interaction with society and culture as a form of social interaction and meaning-making is reflected at the level of and gender narratives, as well as the rules and mechanisms behind this. In further detail, this research will look at research questions like: The paths of communication in the media for paper-cutting in Zherong.How are gender narratives presented in paper-cutting works?The construction of female paper-cutting inheritors and artisans in the media.How male practitioners intervene in paper-cutting narratives?How has the development of digital media technology changed gender narratives? We find that at a time when the art of paper-cutting is dominated by female practitioners and narratives, the emergence of new technologies has driven a restructuring of gender. The methodology of this study is mainly a narrative inquiry, supplemented by documentary sources, and can be extended from the case study of paper-cutting in Zhe Rong, Fujian to the process of other type of folk art. The results of this research are related to the perspective of gendered narratives, providing a new kind of theoretical dialogue in the larger proposition of "how media logic affects folk art".

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