Feminist Instagram Influencers Communicating Women’s Interests In India: A Content Analysis

Conference: The Asian Conference on Media, Communication & Film (MediAsia2022)
Title: Feminist Instagram Influencers Communicating Women’s Interests In India: A Content Analysis
Stream: Critical and Cultural Studies, Gender and Communication
Presentation Type: Virtual Presentation
Authors:
Sri Kanyaka Sivani Pampana, Purplle.com, India

Abstract:

Over the last two decades social media influencers on Twitter, Facebook, Instagram, etc. have played a vital role in the changing dynamics of feminism. With online movements like #MeToo and #HeForShe, feminist influencers have been promising solidarity and collective action through social media and extensively contributed to defining/redefining feminism. But the real question is the interest area of these feminist influencers. Hence, the purpose of this study is to identify the focus and communication trends of Feminist Instagram Influencers in India using the content analysis method. The researcher categorises the content of Feminist Instagram Influencers into Practical and Strategic women's interests and then uses descriptive analysis to gauge their solidarity in both categories. Furthermore, the researcher aims to analyse the feminist media culture among Feminist Instagram Influencers in India through online ethnography and an extensive literature review.

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