Title: Applying IPA to Evaluate the Hosts of Variety Shows for Television Stations in Taiwan
Stream: Advertising, Marketing, & Public Relations
Presentation Type: Virtual Poster Presentation
Kuei-Lun Chang, Ming Chuan University, Taiwan
With numerous shows on television as well as on other online platforms, the competition of media is becoming more fiercely. Variety shows can generate considerable revenue. In television stations, variety shows have continually increased over the years. The host in the variety show is a key participant, controlling and guiding conversation with and between guests. They are key factors for ratings. The main idea of the importance-performance analysis (IPA) is to draw the mean score of importance and performance level into a two-dimensional diagram. The diagram can be used to distinguish the relative positions of evaluation criteria and further provide practical suggestions. In this paper, we apply IPA to evaluate the hosts of variety shows for television stations in Taiwan. Based on past researches, we collect the evaluation criteria. Through IPA, audiences’ (age from 30 to 49) evaluations about the hosts of variety shows can be demonstrated.
Virtual Poster Presentation
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