Title: Linguistic Image Creation in Media Based on Framing and Rhetorical-eristic Text Analysis During the 2020 Presidential Campaign in Poland
Stream: Media Studies
Presentation Type: Oral Presentation
Authors:
Kacper Krzeczewski, University of Lodz, Poland
Abstract:
The influence media has on structuring the minds and opinions of people is substantial. People often build their knowledge based on what they hear or see in media.
I am interested in the use of language, especially in TV news services and how candidates’ images were created by language. For this purpose, I will use rhetorical-eristic text analysis and framing.
Every service consists of some news. It is possible to assign most of them to one of the frames: economic, conflict, human interest, responsibility or morality. Furthermore, media messages consist of three types of language resources: rhetorical figures, tropes and eristic tricks. The goal of the presentation is to show frames and language resources that were used to create candidates linguistic images created by a few types of senders: anchors, reporters, experts, bystanders and candidates (self-aggrandisement).
I hope my research answers the questions:
-what is the role of TV news services senders in linguistic image creation?
-what types of frames and language resources were used in TV news services during the 2020 presidential campaign in Poland?
-what is the connection between frames and language resources in the linguistic image creation in news?
During the conference I will present the most important part of the research based on the last two weeks of the presidential campaign in 2020. I focus on two of the most popular TV news services in Poland: "Fakty" and "Wiadomości".
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