Title: Linguistic Image Creation in Media Based on Framing and Rhetorical-eristic Text Analysis During the 2020 Presidential Campaign in Poland
Stream: Media Studies
Presentation Type: Oral Presentation
Kacper Krzeczewski, University of Lodz, Poland
The influence media has on structuring the minds and opinions of people is substantial. People often build their knowledge based on what they hear or see in media.
I am interested in the use of language, especially in TV news services and how candidates’ images were created by language. For this purpose, I will use rhetorical-eristic text analysis and framing.
Every service consists of some news. It is possible to assign most of them to one of the frames: economic, conflict, human interest, responsibility or morality. Furthermore, media messages consist of three types of language resources: rhetorical figures, tropes and eristic tricks. The goal of the presentation is to show frames and language resources that were used to create candidates linguistic images created by a few types of senders: anchors, reporters, experts, bystanders and candidates (self-aggrandisement).
I hope my research answers the questions:
-what is the role of TV news services senders in linguistic image creation?
-what types of frames and language resources were used in TV news services during the 2020 presidential campaign in Poland?
-what is the connection between frames and language resources in the linguistic image creation in news?
During the conference I will present the most important part of the research based on the last two weeks of the presidential campaign in 2020. I focus on two of the most popular TV news services in Poland: "Fakty" and "Wiadomości".
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