A Multimodal Analysis of An NGO’s Promotional Video

Conference: The Barcelona Conference on Arts, Media & Culture (BAMC2022)
Title: A Multimodal Analysis of An NGO’s Promotional Video
Stream: Linguistics, Language and Cultural Studies
Presentation Type: Virtual Presentation
Minqing Liu, Nanjing Longdu Primary School, China


Resolution: Possible is an NGO that makes efforts to remind people of the impact their actions and choices have on this planet and explore how to prevent this impact from being a negative one. In the analysis of this video in this study, I will investigate how the environmental discourse is represented and communicated with the systemic functional approaches to multimodal discourse analysis (MDA). Specifically, it will be attempted according to the three analytical points: 1) the ways the meaning represented; 2) the relationships suggested between the viewer and represented participants; 3) and how the participants are organized. They will be analyzed based on the three metafunctions applied across modes.

Virtual Presentation

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