Title: The Multidimensional Model of Fandom Tourism in the Hyper-connected Era: The Case of Hallyu Fans
Stream: Cultural Studies
Presentation Type: Oral Presentation
Kyung-Yur Lee, Hanyang University, South Korea
Sang-Hyeon Park, Hanyang Cyber University, South Korea
New words such as Fandustry (Fandom + Industry), F2F (Fan to Fan), and F2E (Fan to Earn) were coined, and K-startups based on fandom grew exponentially. As the F2E ecosystem of the artist’ intellectual property-based content market for the fandom and the needs of the fans are diversifying, the importance of the fandom is getting more attention. However, academic research on fandom tourism that responds to this phenomenon has been understudied. This study defined ‘Fandom tourism’ as the phenomenon of fandom leading to tourism and established literature from four perspectives: cultural, psychological (evolutionary psychology, social psychology), economic and technological aspects in a hyper-connected world. The findings of this study are the initial work that established the concept of fandom tourism, and will theoretically contribute to providing comprehensive insights into the media research. Moreover, an understanding of fandom tourism can make a practical contribution to entertainment industry officials who plan business models in the fandom market.
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