How Does the Chinese “Government Social Media Platform” Play Its Role: Focusing on the Three Cases of Local Government

Conference: The Asian Conference on Media, Communication & Film (MediAsia2022)
Title: How Does the Chinese “Government Social Media Platform” Play Its Role: Focusing on the Three Cases of Local Government
Stream: Social Media and Communication Technology
Presentation Type: Live-Stream Presentation
Wang Bing, Graduate School of International Media, Communication, and Tourism Studies, Japan


Entering the 21st century, the governments of each country are promoting the digital government by using digital technology with the aim of improving administrative efficiency and convenience for the people. In recent years, the Chinese government has been actively opened the “Government Social Media Platform” using social media, mobile phone application, and platform media as one of the most important efforts in the digital government. The "Government social media platform" has gone through three stages: the opening of "Government Weibo" since 2011, and the opening of "Government WeChat" since 2013, and the opening of " Government TikTok" since 2018. This study focuses on the three local “ Government social media platform” and considers the characteristics and roles of each. The first is the Shanghai Municipal “Government Social media platform”, which the Shanghai Government opened "Government Weibo” named “@Shanghai Publication” in 2011, and also opened "Government Wechat” named “Shanghai Publication" in 2013. Secondly, in 2011 the Gansu Province Yinchuan Government opened “Government Weibo” named “@ Yinchuan Publication", "@Weibo Yinchuan" and "@Yinchuan Governance". Thirdly, in 2016, the Sichuan province Chengdu Government opened a " Government Platform" that integrates "Government Weibo", "Government WeChat", and "Government Application". This study uses a case study and online ethnological methods. The case study method aims to clarify the background and purpose of three local platforms’ opening. The online ethnological method aims to clarify the role of the three local platforms by analyzing their online contents. This study collects data from the website of the three platforms.

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