Title: From E-Government to Social Media: An Analysis of Political Communication in the Xuzhou Eight-Child Mother Incident
Stream: Social Media and Communication Technology
Presentation Type: Virtual Presentation
Authors:
Ruizhe Wang, Xi’an Jiaotong-Liverpool University, China
Abstract:
Background: New media platforms have quick speed, a broad range of communication, and a variety of topics. The government interacts with citizens through social media and publishes information about itself via e-government. The initial top-down agenda shaping is altered by new media platforms, which can sometimes make it impossible to regulate how events and information are disseminated online.
Objective:Using analyses of public opinion dissemination, platform distribution, and internet user attitude data from the Xuzhou Eight-Child Mother Incident (XEMI), this paper examines how the government employs new media tools for political communication. It mostly examines how the government makes use of social media and e-government tools for crisis PR event management, information dissemination, and government image enhancement.
Method:This work uses a case study method as its method. The analysis is integrated with the Baidu Baise Public Opinion Analysis Center's assessment on the XEMI event.
Results: Although the use of e-government and social media platforms in XEMI has helped the government better address some public opinion issues, there are still difficulties in managing public opinion from the outset. Notably, as shown through XEMI, the government's control over new media platforms has also led to criticism of the mainstream media's collective silence from both domestic and foreign netizens, which is another issue that has to be taken into account and explored in the future.
Virtual Presentation
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