The Good Jab?: Analysis on COVID-19 Booster Vaccination Decisions and Exposure to Information Channels

Conference: The Asian Conference on Media, Communication & Film (MediAsia2022)
Title: The Good Jab?: Analysis on COVID-19 Booster Vaccination Decisions and Exposure to Information Channels
Stream: Media Disaster Coverage
Presentation Type: Oral Presentation
Joan Dizon, Southern Luzon State University, Philippines
Karen Angelica Rodil, Jose R. Reyes Memorial Medical Center, Philippines


The Philippines started its COVID 19 vaccination program in the first half of 2021. However, the booster vaccination phase has been somewhat lagging and millions-worth of booster vaccines have, in fact, expired this July 2022, and while the government has sought to expand its booster roll-out to more sectors of the population, a quick scan of the comment sections of online news sites e hesitancy in getting the booster shots or even the primary vaccination. The study, “The Good Jab?: Analysis on COVID 19 booster vaccination decisions and exposure to information channels” thus, seeks to determine how Filipinos arrive at booster vaccination decisions vis-à-vis their exposure to various information channels. The study hopes to understand the relationships between certain demographic profiles and the way they are exposed to different media that provide them with information on COVID 19 and COVID 19 vaccination, to how they make decisions on getting COVID 19 boosters, congruently identifying the profile of those who may be considered vaccine accepters and vaccine hesitant. This research similarly seeks to identify other important factors that contribute to respondents’ vaccination decisions. This online cross-sectional study using a quantitative-qualitative research design anchored on the Inoculation Theory and Uses and Gratification Theory, also aims to determine the most significant channels of information that contribute to how Filipinos understand COVID 19 and COVID 19 interventions, most specifically, the government’s vaccination program.

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