Title: The Add-on Impact of ‘AdvertISeIT: An Advergaming Application’ on the Interest of Senior High Schools Students in Choosing BSIT Course
Stream: Design, Implementation & Assessment of Innovative Technologies in Education
Presentation Type: Oral Presentation
Authors:
Leonard Alejandro, Adamson University, Philippines
Abstract:
The main focus of this research is to help the IT&IS Department promote its programs by developing AdvertISeIT: An Advergaming Application. It also includes testing the developed advergaming application to determine if the application will influence graduating Senior High School students to pursue IT courses in college and make IT&IS of Adamson University be the first option on their list. The advergaming application was developed using Waterfall Model as development methodology. Alpha Testing was conducted by Quality Assurance specialists before it was tested to 105 target respondents. The advergaming app was evaluated using ISO 25010 Quality Model for Mobile Applications in terms of its functional suitability, performance efficiency, compatibility, usability, reliability, security, maintainability and portability. A self-survey was also conducted to gauge the perception of SHS students in terms of the add-on impact of AdvertISeIT in their decision of taking a BSIT Course in Adamson University. AdvertISe IT was endorsed to the IT&IS Department and to the Adamson University Student Recruitment Office (ASRO) for use.
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