Title: The Causal Model of Promoting Innovative Thinking Competencies for Entrepreneurship in Undergraduate Students: The Expectancy-Value Theory Perspective
Stream: Mind, Brain & Psychology: Human Emotional & Cognitive Development & Outcomes within Educational Contexts
Presentation Type: Oral Presentation
Authors:
Pimnapassara Hongjoy, Srinakharinwirot University, Thailand
Sittipong Wattananonsakul, Srinakharinwirot University, Thailand
Thasuk Junprasert, Srinakharinwirot University, Thailand
Abstract:
Innovation and entrepreneurship are the key roles to drive competitiveness of the country in a disruptive world. Preparing individuals, especially undergraduate students, to be able to think creatively and generate business idea and opportunity is essential for developing human capital for future workforces. Based on the Expectancy-Value Theory, the objective of this study was to investigate how cognitive processes and motivational beliefs can contribute to innovative thinking competencies for entrepreneurship among university students. Hence, the causal model of effects of students’ perceived university support, innovative self-concept, expectancy, and values on innovative thinking competencies was tested by utilizing the Structural Equation Modeling. Self-report questionnaires were used to collect data from undergraduates in Bangkok, Thailand. Results revealed that the overall goodness-of-fit statistical analysis of the tested model was fit with the empirical data. These findings also suggested that perception of university support for innovative environment, innovative self-concept, expectancy, and values are supportive factors for enhancing students’ skills of observing, questioning, idea networking and experimenting, which are competencies that will aid students to generate creative and useful ideas for business opportunity. Implications for designing an educational intervention to promote innovative thinking competencies for entrepreneurship in undergraduate students together with limitations and suggestions for future research are discussed.
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